Many Real Estate professionals or online marketers who have knowledge of Real Estate often wonder if they can use their knowledge to make money online.
Well generally, you would find many articles on the internet that will tell you how you can promote your Real Estate brand or business online through various mediums. But none would talk about making money through online means.
In this article, I will highlight top 5 ways by which you can utilize your Real Estate expertise to get paid online. Ya, that’s right, you will get paid online for online work and not after you help someone buy or sell a house. So, here are the top 5 ways:
Affiliate Marketing & Product Marketing
Affiliate marketing is a type of marketing where you talk about or a write a review about a third-party product on your website and once the product is purchased by any one referred by you, you get paid by the product owner.
This type of marketing is quite popular in software and tech products. So, what do you sell in case of Real Estate? Well there are many things. For eg. You can recommend a Real Estate software, a Real Estate course, or you can also tie up with a Real Estate developer and start recommending properties on your website.
Content Writing & Content Marketing
Another way of making money online is content writing for a Real Estate Blog or a website. You can enroll yourself on freelancer websites like Upwork, Freelancer, Fiverr etc. If you can write well, you can easily earn $50-100 per 1000 word article. There are enough jobs posted on these portals for you to have your hands full.
Moreover, if you know the concepts of SEO, SEM and Social Media, then you can also offer your digital marketing services on these job portals. In today’s digital marketing landscape, content has become king. Your expertise in Real Estate sector will be highly valued.
Other than the content writing and digital marketing services, you can also offer your services in your other expertise areas.
For eg. If you are good in Finance, you can make financial models or calculators like this Rent vs Buy Calculator that helps in a renting vs buying decision of a home or this EMI calculator that calculates the EMI of a home loan for a given interest rate, home loan tenure and loan amount.
In last 5 years or so, Youtube has emerged as a great source for not only promoting yourself or your brand but also making money. If you are not aware, Youtube shares ad revenue with the content creators. Youtube keeps about 40% ad revenue and shares about 60% with the content creator that your channel generates.
You can search about top Youtubers and their earnings, you will be amazed after learning about the kind of money they make just doing youtube. Even if you are working as a real estate agent, you can share information about your locality, your services and educate your potential customers.
Don’t wait for the best camera, just take out your mobile and start shooting.
Paid Products and Events
You can also develop your own product (a course, a software etc.) and sell directly on your website and through affiliates. You can also organize paid online webinars or events that cater to your industry audience.
Now, to execute affiliate or product marketing, a basic thing you would need is a website. For that also, you don’t have to hire a developer or a website development company. You can easily make your own website using wordpress platform. You can watch a couple of videos on youtube and you will be able to build your basic website the same day and start your online business the next.
These are the top 5 ways that I could think of for making money online in Real Estate niche. Hope you found them useful. Are you already implementing a couple of these? Did I miss something? Please comment below.