Blogging isn’t just a fantastic way to share your thoughts with the world and (virtually) meet new people: it’s also a surprisingly-effective way to make money. Pick up enough followers, and you can drive revenue in various ways: you can sell products, attract donations, profit from affiliate links, and even partner with brands as an influencer.
But it takes more than an engaging voice and a lot of enthusiasm and dedication to make money as a blogger. You also need to target the right niche.
What are they? Well, I won’t list them all, but I will point you towards 5 in particular that are worth your time. Here they are:
Everyone wants to be healthier, and everyone has goals that relate to that desire. You might have fitness goals, such as losing weight, or gaining weight, or becoming capable of jogging a particular distance. You might have general health goals, such as maintaining a better diet, getting rid of your back pain, or feeling less stressed.
Because of this, the traffic for health blogs can be massive. What’s more, the affiliate opportunities are massive. There are so many relevant products you can suggest — everything from running shoes to back supports — and the values vary enormously so you have no shortage of options.
If you’re going to target this niche, though, you need to find an edge. Is there something in particular you can advise about? A specific exercise or area of health? The more specific you make your content, the better your chance of competing will become.
No matter your circumstances, whether you’re rich, poor, or something in between, money is important to you. It’s also something that many of us aren’t good at handling. We don’t know how to save, how to make sensible purchasing decisions (or decisions in general, admittedly), or how to invest — so we turn to experts to give us some guidance.
There are so many tips and tricks, though, with plenty that only apply in specific areas or for specific types of people, that there’s still room in this niche for new bloggers. Storytelling is a great tool here: talk about your own struggles with money, and how you’ve been able to adapt your mindset to achieve better results.
Monetization here will stem from affiliate links to financial software, guides, or courses — and if you establish yourself as an expert, you can write your own guide and offer it for a small cost (or just allow people to pay what they want for it).
The gaming market is bigger than ever before. Video gaming is actually the largest entertainment market by revenue, having long since moved from a pastime with a stigma to a fully-mainstream industry. And since there’s still plenty of growth to go, it’s a great time to start blogging about it.
You can blog about your experiences gaming, what your favourite games are, and what you’re looking forward to. You can analyze game plots and seek interviews with game developers. You can even start streaming your own gameplay through a site like Twitch to pick up some extra ad revenue and expand your following.
You don’t need to stop with regular video games, though. There’s also the ever-expanding world of online gambling — instead of going to actual physical casinos, people can stay at home and play at their leisure. Sites like Online Casinos and Slots Up detail the best online casinos to use. Why not give one a try and blog about your experiences? Even if you crash and burn, it can be entertaining (provided you don’t risk anything you can’t afford to lose).
The world of influencer marketing is driven largely by fashion products. Whether they’re showcasing lipsticks, lingerie, watches, or makeup, influencers make huge sums of money from very basic product-placement opportunities.
Can you do the same? Unless (or until) you have many thousands of followers, no — but you don’t need that many followers to start making money from blogging about fashion, because simple affiliate links (even to sites like Amazon) can sustain you if you can really make your followers want to start buying.
Fashion is great because it’s all subjective and driven by emotion. You don’t need to explain why a particular dress is the best: you just need to show people how happy it makes you, and they’ll want it to make them happy as well. It’s simple psychology.
We’re all trying to be better and more well-rounded people, and cooking is a big part of that. Cookery shows have exploded in popularity throughout the world, with millions of people watching chefs work and following their recipes. What’s great about cookery blogging is that there are no right or wrong answers: your recipes and preferences are uniquely yours.
It’s all but impossible to monetize individual recipes, so I don’t suggest trying. Instead, offer recipes for free, then collate them into a cookbook to sell. You can also get affiliate revenue from linking to cooking equipment, and even live-stream your cooking on something like YouTube or Facebook.
In the long run, how about some branded blog merchandise? A branded apron, for instance, or branded cookie cutters. There are plenty of options for you to get creative, so feel free to experiment and see what your followers are interested in.